Learn from $231 million in 2 successful exits AND from my costly mistakes across 9 startups in 37 years

Dive into 60 lessons across four comprehensive courses, with additional 1:1 mentoring on offer from Jothy
Launch, grow, and scale your startup with battle-tested strategies from someone who's been in the trenches building 9 tech startups that achieved $231M+ in exits. These four comprehensive courses give you the exact roadmap I've used to navigate every critical phase of the entrepreneurial journey, from raising millions to successful exits.
Whether you're just starting out or scaling your existing venture, this program delivers actionable insights without the fluff. You'll learn how to avoid costly mistakes, make confident decisions under pressure, and dramatically increase your startup's chances of success.
"This is the program I sure wish I had when I was learning the hard way as I founded and ran 9 tech startups!"
FOUR COMPREHENSIVE COURSES
With concrete, actionable advice to help you...

Course 1
Attract Investors on Your Terms and Build Your Dream
Navigate the fundraising landscape with confidence. Learn how to approach investors, craft compelling pitches, negotiate favorable terms, and build relationships that support your long-term vision rather than compromising it.
Available now

Course 2
Find PMF and Master Your Go-to-Market Strategy
Stop wasting resources on products nobody wants. Discover how to identify your ideal customers, build only what they need, validate your market systematically, and create sustainable revenue models that attract Series A funding.
Available now

Course 3
Build a Dream Team That Executes Your Vision
Avoid the costly mistakes of bad hires and toxic culture. Learn to recruit top talent, foster innovation and collaboration, develop leadership at all levels, and create an environment where everyone is aligned and motivated to drive growth.
Coming September 2025

Course 4
Navigate to a Successful Exit on Your Terms
Position your startup for acquisition or IPO. Master investor communications, overcome scaling challenges, structure an effective board, and develop the strategies needed to achieve the exit you and your stakeholders deserve.
Coming December 2025
Watch the Trailer TO SEE WHAT'S INCLUDED
Course 1 - WHAT'S INCLUDED
Startup Leadership & Fundraising: A Foundation for Success
I've guided hundreds of founders through the treacherous early stages where most startups falter. In this foundational course, I'll show you exactly how to overcome imposter syndrome, build your leadership presence, and master the fundraising process that most first-time CEOs get wrong. You'll learn my battle-tested pitching framework that secured millions in funding, how to identify the right investors (while avoiding toxic ones), and navigate due diligence like a pro. By the end, you'll approach investors with the confidence of a seasoned founder. A signed copy of Tech Startup Toolkit will be sent to you. Click on the card to the right to see the course 1 curriculum ➠
Ready to transform your fundraising approach? Get instant access to Course I or save 10% with the complete bundle
Course 2 - WHAT'S INCLUDED
Building Your Business: From Minimum Viable Product to Profitability
After helping dozens of startups find their market fit, I've distilled the process into a repeatable system you can implement immediately. I'll walk you through identifying your true lighthouse customers, building only what they'll actually pay for, and creating a sustainable business model that scales. You'll get my exact templates for validating product-market fit and the go-to-market strategy that propelled my startup to Series A in record time. This is the roadmap most founders spend years discovering through painful trial and error. A signed copy of Tech Startup Toolkit will be sent to you. Click on the card to the right to see the course 2 curriculum ➠
Ready to get to work on your MVP, PMF, and GTM? Get instant access to Course II or save 10% with the complete bundle.
Course 3 - WHAT'S INCLUDED
People & Culture: Building Your Startup Dream Team
I've built multiple high-performing teams and made every hiring mistake possible so you don't have to. In this course, I'll share my proven frameworks for recruiting exceptional talent, creating a culture that drives innovation, and developing leadership throughout your organization. You'll learn exactly when to hire key roles, how to align everyone with company objectives, and the difficult art of firing fast when necessary. The team you build will determine your startup's ceiling—I'll help you raise it. A signed copy of Tech Startup Toolkit will be sent to you. Click on the card to the right to see the course 3 curriculum ➠
Ready to build a world-class team and a great culture? Get access to Course III as it goes live or save 10% with the complete bundle.
Course 4 - WHAT'S INCLUDED
Mastering Startup Operations:
Exit Strategies & Beyond
I've guided startups through successful acquisitions and witnessed catastrophic failures—the difference often comes down to decisions made years earlier. In this advanced course, I'll show you how to structure your company for an optimal exit from day one. You'll learn my strategies for managing investor communications, navigating board dynamics, and positioning your startup as an attractive acquisition target. When others scramble during downturns, you'll have the playbook to not just survive but thrive through volatility. A signed copy of Tech Startup Toolkit will be sent to you. Click on the card to the right to see the course 4 curriculum ➠
Ready to hone your management skills and head strongly to a great exit? Get access to Course IV as it goes live or save 10% with the complete bundle.
DIRECT 1:1 MENTORING BY THE INCORRIGIBLE ENTREPRENEUR
Want 1:1 advice / mentoring?
Got a challenging situation? Need to bounce something off of someone who's been there, done that who is not your board, not your investor, and not your team? Yes, you'll actually get to speak with me directly, not an assistant or junior coach
I've mentored CEOs, been on the boards of startups where advice is part of the job, and founded a CEO peer support group so I know how to listen. Then I'll use my 37 years of founding and running 9 startups to offer actionable suggestions for most situations that might occur.
Mentoring is a natural add-on to these courses, the book, and my podcast, all of which are focused on helping the next generation of startup founders and CEOs
A link to scheduling and paying for a mentoring session is located at the top of each of the four courses. I limit myself to just 3 sessions per week. These will be recorded Zoom sessions 50 minutes in length.
"If you search for a contemporary definition of the word 'tenacity,' you will surely find a photo of Jothy Rosenberg. He typifies every aspect of that key entrepreneurial trait."
– Jules Knittel Pieri, founder of Grommet, partner XFactor Ventures
BOOK & COURSE
Why Buy the Program?
This online program is based on the concepts in my book that readers are calling 'the most actionable startup guide they've encountered'
The course extends on the content of the book, adding visuals and extensive video lesson where I personally walk you through each concept.
The Who Says You Can't Startup online program is the comprehensive director’s cut – with all the frameworks, case studies, and practical tools.
Whether you learn best through video (60 lessons), reading (complete transcripts of every lesson), or hands-on application (downloadable worksheets and templates), these courses support various learning styles.
"I believe entrepreneurs learn more from honest accounts of failure than from sanitized success stories. That's why I'm transparent about every mistake I've made."
– Jothy Rosenberg, founder & chairman Dover Microsystems
With every course you purchase, you will receive a signed copy of my book sent to the mailing address you provide at purchase.
☜ Click on the book image to purchase it from Manning
CUSTOMER REVIEWS
Hear From People Who Enjoy My Work!

"Extremely well written!
An easy read. Jothy’s style of relaying knowledge through personal observations makes it compelling."

"Jothy never passes up a challenge.
He provides reflections that will be useful to all entrepreneurs. His career provides opportunities to learn, laugh, or cry."

"An unflinching view of life as a technology entrepreneur.
A fellow entrepreneur, I kept shaking my head at every anecdote."

"The worksheets alone are worth the price of the course.
While working at a major business school, I sat in on many, many talks and classes, and your course provides everything a CEO entrepreneur would get out of this business school’s 100x more expensive MBA program. People who haven’t worked in a startup don’t have any idea of the scope and difficulty of what they face, and you have given them the tools they need to tackle the job."

"I'd invest five more times with Jothy.
With all due respect, Jothy is not Incorrigible. He is relentless - it's part of his physical, emotional, and professional being. We invested five times, the last couple when there were dark clouds on the horizon. Why? You hitch your wagon to people who are relentless."

"Jothy is the Patton of start-up founders.
As you read the colorful stories and the lessons learned in this book (be sure to read the seven-sentence 'haiku' of elevator pitches), you will quickly come to realize what I have come to know from working with him. Smart, experienced, willing to change, supremely confident and just plain will not give up. Ever."
More Information
Frequently Asked Questions
When does the program start and finish?
The program starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the program?
How does lifetime access sound? After enrolling, you have unlimited access to this program for as long as you like, across any and all devices you own.
What if I am unhappy with the program?
We would never want you to be unhappy! Please contact us within 14 days of purchase for a full refund.

Still on the fence?
This Is Perfect for You if…
- You're just starting your founder journey and want guidance from someone who’s done it—successfully and not.
- You’ve built an MVP or early product and need to turn it into a real, profitable business.
- You’re struggling to find product-market fit and aren’t sure if your one customer means you've nailed it.
- You know your team matters but aren’t sure how to build, grow, or lead the right one.
- You want real-world startup advice from someone who’s been in the trenches—not just theory or hype.
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You’re determined to beat the 8-out-of-10 failure rate and want to stack the odds in your favor.